(Part 2) Strategic Board Recruitment Volunteer Nonprofit Board Members: A Practical Guide

By Bonnie Hilory

Introduction 

"Nothing is more important to the health and sustainability of your organization than getting highly qualified and enthusiastic people to serve on your board." - BoardSource.org 

This guide builds on the Strategic Board Recruitment framework to provide practical steps for finding, evaluating, and onboarding new board members for your nonprofit organization. 

Understanding Board Structure and Fit 

Board Size Considerations 

  • Micro: Each state establishes minimum requirements (typically 3-5 members) 

  • Small: 5 to 10 members 

  • Mid-sized: 11-25 members (average size of 15-16) 

  • Large: 26 to 50+ members 

Types of Boards and Their Evolution 

  • Working Board: Typical for startups, members perform operational tasks 

  • Fundraising Board: Focus shifts to resource development as organization grows 

  • Governance Board: Mature organizations with professional staff and policy focus 

Most nonprofits evolve through these stages, and many boards simultaneously engage in all three functions. The journey from startup to maturity requires regular assessment and adjustment based on organizational needs. 

Financial Commitment 

  • Board members should make annual financial contributions meaningful to their individual circumstances 

  • Clear expectations about giving should be established during recruitment 

  • Remember: "If a board member refuses to donate, why should a donor or a foundation give?"  Many foundations now require this as part of their eligibility requirements for funding.  

Board Culture 

Organizations should regularly assess: 

  • When to hire staff to take over board duties 

  • When to shift focus between working, fundraising, and governance functions 

  • How to maintain appropriate board engagement as the organization evolves 

Finding Board Candidates 

Recruitment Sources 

  • Current or past board members (use cautiously to maintain diversity) 

  • Family and friends (use judiciously) 

  • Online platforms:  

  • Community resources:  

    • Local United Way 

    • Chamber of Commerce or economic development groups 

    • Service clubs (Rotary, Lions, Kiwanis) 

    • Local military bases 

  • Organizational channels:  

    • Website, newsletter, email communications 

    • Social media platforms (LinkedIn, and Facebook) 

    • Signature links to volunteer match postings 

    • Events (in-person or digital) 

  • Stakeholders:  

    • Donors, sponsors, and endowment supporters 

    • Program participants and volunteers 

Prioritization and Vacancy Notices 

  • Establish priorities: diversity, community representation, specific skills 

  • Create concise vacancy notices (one page when possible) 

  • Include clear recruitment contact information 

Candidate Evaluation Process 

Initial Information Session 

  • Meeting with Executive Director/CEO or Board President should cover:  

    • Candidate's questions about challenges, board member roles, governance structure 

    • Organizational information: time commitments, contribution expectations, financial health 

    • Materials to share: position description, financials, annual report, strategic plan overview 

Application Review 

  • Request cover letter, resume (or LinkedIn profile), and references 

  • Ask candidates to include a clear statement of interest 

  • Establish consistent review criteria 

Interview Process 

  1. Assign two board members to interview each candidate (provides multiple perspectives) 

  2. Develop standard interview questions to ask all candidates 

  3. Sample interview questions:  

  4. How did you hear about our board opening? 

  5. What is your previous involvement with our organization? 

  6. What is your understanding of this board's function? 

  7. Why are you interested in joining this board? 

  8. What experience qualifies you to serve? 

  9. Describe your volunteer experience 

  10. What is your experience working with teams? 

  11. Tell us about resolving a conflict situation 

  12. What is your understanding of diversity? 

  13. Describe your experience working with diverse populations 

  14. How much time can you commit weekly? 

  15. Do you prefer in-person or remote/virtual engagement? 

Assessment Considerations 

  • Having two interviewers helps when opinions differ 

  • Plan for alternate interviewers in case someone is unavailable 

  • Both the candidate and board members need to feel comfortable 

  • If either party declines, consider alternative involvement (committee work, events) 

  • Before voting, ensure candidate receives position description, member agreement, and bylaws 

Nomination and Election 

  • Interviewing board members typically nominate candidates 

  • Nominators should provide colleagues with insights about candidate fit 

  • Board manages selection through private discussion and voting (without staff participation) 

Board Orientation 

Orientation Process 

  • Develop a comprehensive checklist 

  • Involve at least one board member ( I recommend two) and senior staff (ED/CEO or development director) 

  • Complete orientation before the candidate's first official board interaction – This is often missed.  

  • Smaller organizations: one-on-one orientation 

  • Larger organizations: group orientation (promotes bonding) 

Orientation Materials Checklist 

  • Required documents:  

    • Signed Board Member Agreement (time and financial commitments) 

    • Professional headshot with release form 

    • Emergency contact information 

    • Business cards (if provided) 

    • Approved board bio for communications 

    • Committee assignment confirmation 

    • Term length and attendance expectations 

  • Board notebook/materials:  

    • Strategic plan 

    • Board roster with contact information 

    • Staff organizational chart and list 

    • Organizational history 

    • Programs and services overview 

    • Event calendar 

    • Committee descriptions and recent minutes 

    • Board meeting minutes 

    • Board policies and bylaws 

    • D&O insurance information 

  • Additional elements:  

    • Board mentor assignment (if applicable) 

    • Name tag information confirmation 

Introducing New Board Members 

  • Internal announcements:  

    • Current board members 

    • Legacy/heritage board groups 

    • Staff and volunteers 

    • Organizational members (if applicable) 

  • External communications:  

    • Newsletter feature 

    • Website update 

    • Press release to relevant publications 

Follow-Up and Integration 

Initial Check-Ins 

  • Schedule follow-up from:  

  • Executive Director/CEO 

  • Board President 

  • Nominations Chair 

  • Board Mentor (if applicable) 

Feedback Process 

  • Conduct formal check-in within first 30 days 

  • Request written feedback on satisfaction, excitement, and concerns 

  • Identify both positive experiences and areas for improvement 

  • Use feedback to refine recruitment and onboarding processes 

Contributed by Bonnie Hilory, Nonprofit Accelerator Principal/Founder.

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(Part 1) Strategic Board Recruitment: A Comprehensive Guide

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Navigating the "By Invitation Only" Funding Landscape: The Strategic Approach